Separate organic and paid roles
Regular publishing and paid campaigns can serve different goals. Define the audience, creative, destination, and budget for advertising rather than treating every organic post as something to promote. Choose a decision maker who can resolve conflicting feedback.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Set a review deadline and identify the person responsible.
Creative with a clear point
Give each post one message and an appropriate next action. Short video needs readable captions and an opening that explains why the viewer should continue. Leave the team with a decision, an owner, and a review date.
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Separate production, approval, and publishing responsibilities.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities