Separate organic and paid roles
Regular publishing and paid campaigns can serve different goals. Define the audience, creative, destination, and budget for advertising rather than treating every organic post as something to promote. Explain why a change was made, not just when it happened.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Set a review deadline and identify the person responsible.
Make the plan fit your market
For an audience in Baton Rouge, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Check the areas you genuinely serve in Baton Rouge, LA.
Give each post one message and an appropriate next action. Short video needs readable captions and an opening that explains why the viewer should continue. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities