
Business feedback
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Use the findings to update the brief for the next stage.
Choose channels from audience habits, buying decisions, and production capacity. Two well-maintained profiles may be more useful than six inactive ones. Agree who will keep important information current.
- A written brief
- Named responsibilities
- Agreed review points




