
Evidence in the brief
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Set out the work, approval steps, and handover requirements in writing.
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Use actual customer questions to check whether the plan is useful.
- A written brief
- Named responsibilities
- Agreed review points




