
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Turn the findings into a short list of actions and owners.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Record the date, reason, and owner of important changes.
- A written brief
- Named responsibilities
- Agreed review points




