Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. Note changes in budget, capacity, and offers when reviewing performance.
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Agree who can make decisions before the schedule is set.
Make the plan fit your market
For an audience in New Orleans, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Describe the offer clearly for people comparing providers in New Orleans.
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities