Protect existing customer paths
Record important URLs and working search destinations before a rebuild. Preserve useful content, test redirects, and check tracking so a new design does not quietly remove established routes to the business. Keep the original result alongside the updated version.
Make variants, stock, prices, delivery limits, and returns information clear. Test how missing or unavailable products are handled. Set a review deadline and identify the person responsible.
Make the plan fit your market
For customers in Detroit, show accurate service coverage, contact options, appointment requirements, and any real pickup or delivery details. Test the journey on a phone, where a visitor may need an answer or a call rather than a long introduction. Use verified business information when addressing the Detroit audience.
List the information users need before choosing a layout. Design around real service details and contact tasks instead of filling a theme with generic text. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities