
A defensible news angle
Explain what changed and why it matters to a publication's readers. A promotional slogan is rarely enough to make a useful story. End each review with a named next step.
Check figures, quotations, dates, and permissions before outreach. Supply a named contact who can answer follow-up questions. Note changes in budget, capacity, and offers when reviewing performance.
- A written brief
- Named responsibilities
- Agreed review points




