Use existing knowledge carefully
Sales notes and support questions can be useful source material, but they may contain private details or outdated instructions. Check accuracy, permissions, and audience fit before adapting them for publication. Explain why a change was made, not just when it happened.
Separate earned coverage from paid distribution. Outreach cannot guarantee that an editor will publish or keep a specific link. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Use questions from customers in Indianapolis, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Use accurate service coverage for customers in Indianapolis.
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities