
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Choose the next task from the review rather than repeating the calendar.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Allow for updates when the offer or business process changes.
- A written brief
- Named responsibilities
- Agreed review points




