Give each page a clear job
Review which questions each important URL answers. If several pages serve the same need, improve their roles or combine them instead of adding another page with a slightly different keyword. Record the date, reason, and owner of important changes.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Assign one person to approve the final work.
Make the plan fit your market
Check the services and areas the business genuinely covers in Milwaukee, WI. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Use verified business information when addressing the Milwaukee audience.
Map related searches to the page that best answers them. When several pages compete for the same purpose, improve or combine the content before creating more URLs. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities