Solve access problems first
Useful content cannot attract search visitors if important URLs fail or send conflicting indexing signals. Check response codes, robots rules, canonicals, and links before spending time on smaller page edits. List the tools the work depends on before committing to them.
Test headings, navigation, rendered content, and mobile behavior in the actual theme. A plugin setting cannot fix every template issue. End each review with a named next step.
Crawl and indexing checks
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Leave the team with a decision, an owner, and a review date.
Map related searches to the page that best answers them. When several pages compete for the same purpose, improve or combine the content before creating more URLs. Use support requests to find information that is missing or unclear.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities