
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Record the decision as well as the numbers behind it.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Set a workload that fits the available staff and approval time.
- A written brief
- Named responsibilities
- Agreed review points




