Make internal links useful
Link from relevant pages using descriptions that help readers choose where to go next. Navigation should expose important information without creating long lists of repeated city-and-service phrases. Use the findings to update the brief for the next stage.
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Record the date, reason, and owner of important changes.
Authority with relevance
Prioritize links and mentions from relevant sources with genuine readers. Paid placement, fabricated reviews, and bulk directory links can create risk without improving the page for visitors. Separate unsuitable inquiries from failures in the response process.
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Explain which task matters next and why it takes priority.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities