
Relevance over scores
Review a site's audience, editorial purpose, and actual placement. A high tool score alone does not establish link quality. Include sales follow-up when reviewing the quality of inquiries.
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Explain which task matters next and why it takes priority.
- A written brief
- Named responsibilities
- Agreed review points




