
Practice-area intent
Separate the matters the firm handles from unrelated legal searches. Ad messages and destinations should describe the actual service. Check that the next step is realistic for the people being reached.
Coordinate call handling, consultation requests, and response ownership with the firm. Confirm what information intake needs and how sensitive details are handled. Keep the next round of work small enough to assess clearly.
- A written brief
- Named responsibilities
- Agreed review points




