
Delivery checks
Review sender authentication, bounce handling, suppression rules, and links before sending. Test the message in common email clients. Choose the next task from the review rather than repeating the calendar.
Privacy features can affect open measurements. Review clicks, completed actions, unsubscribes, and customer outcomes alongside delivery. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




