Policy and Disapproval Management
When disapproved ads, assets, products, or destinations quietly reduce eligible reach, the first task is to resolve policy issues accurately and prevent repeated violations. We review policy details, affected assets, landing pages, claims, feeds, appeal evidence, and account history, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Use the findings to update the brief for the next stage.
Read costs alongside conversion delay and sales feedback. Make changes for a documented reason instead of responding to every daily fluctuation. Keep a record of approved costs and outstanding decisions.
Traffic quality
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Check whether customers received the information they needed to continue.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Check that the next step is realistic for the people being reached.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities
