
Spend readiness
Check the offer, landing page, contact delivery, and measurement before spending. A broken destination makes campaign optimization meaningless. Agree a spending limit before approving additional tools or media.
Define accepted leads with the sales team and review the difference between raw forms and worthwhile inquiries. Use that feedback in later decisions. Explain what each measure shows and what it cannot show.
- A written brief
- Named responsibilities
- Agreed review points




