
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Use recent customer feedback to challenge an unclear message.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




