
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Use dated records rather than relying on memory at the next review.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Check that the next step is realistic for the people being reached.
- A written brief
- Named responsibilities
- Agreed review points




