
Response integrity
Check status codes, redirects, broken paths, and canonical destinations. A URL should not appear successful while showing an error or unrelated page. Review recent inquiries before making assumptions about demand.
Compare robots.txt, noindex output, canonicals, and sitemaps. Different systems can publish conflicting instructions. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




