
Natural wording
Use the terminology customers understand and enough context to explain the subject. Exact-match repetition is not a quality target. Keep a short record of common questions and objections.
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Review both successful actions and errors before launch.
- A written brief
- Named responsibilities
- Agreed review points




