
Define the problem
Start with the affected URLs, observed change, and business consequence. A ranking decline can have several causes that require different evidence. Explain which task matters next and why it takes priority.
Use crawls, search reports, release history, and page comparisons to check the explanation. Avoid treating one tool score as a complete diagnosis. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




