
Demand comparisons
Compare topics by audience fit and customer value, not volume alone. Broad traffic may produce fewer suitable customers than a smaller specialist topic. Agree whether the evidence supports keeping, changing, or stopping the approach.
Separate nationwide informational demand from local service intent. Some searches still depend on availability even when the business serves multiple regions. Define the deliverables and exclusions before work starts.
- A written brief
- Named responsibilities
- Agreed review points




