
Production planning
Prepare scripts, shot lists, staff permissions, products, and review dates. Confirm whether shoots or supplied assets are included. Match the pace of delivery to the team's ability to review it.
Use readable text and captions and avoid putting essential details only inside a graphic. Check the final asset at mobile size. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




