
Platform selection
Choose channels from audience habits, buying decisions, and production capacity. Two well-maintained profiles may be more useful than six inactive ones. Keep the plan manageable rather than adding work without an owner.
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Use recent customer feedback to challenge an unclear message.
- A written brief
- Named responsibilities
- Agreed review points




