Performance Max Oversight
When Performance Max combines inventory and automation with limited day-to-day visibility, the first task is to give the campaign strong inputs, exclusions, and business context. We review goals, feeds, asset groups, audience signals, search themes, locations, brand controls, and insights, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. End each review with a named next step.
Read costs alongside conversion delay and sales feedback. Make changes for a documented reason instead of responding to every daily fluctuation. List third-party charges so the total budget is clear.
Traffic quality
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Look at what happened after the initial visit or interaction.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Review the full journey before blaming or expanding one channel.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities
