Make spend easy to understand
Separate media costs, management fees, production, and tracking tools. Reporting should explain where spend went and which decisions the evidence supports, including tests that did not work. Explain why a change was made, not just when it happened.
Review actual inquiry locations and staffing hours. Account settings and reports should be checked rather than assumed to match service coverage. Keep approvals with someone who can confirm the business facts.
Make the plan fit your market
Target only the parts of Irvine and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Use verified business information when addressing the Irvine audience.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities