Policy and Disapproval Management
When disapproved ads, assets, products, or destinations quietly reduce eligible reach, the first task is to resolve policy issues accurately and prevent repeated violations. We review policy details, affected assets, landing pages, claims, feeds, appeal evidence, and account history, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Record the decision as well as the numbers behind it.
Read costs alongside conversion delay and sales feedback. Make changes for a documented reason instead of responding to every daily fluctuation. Review the cost of maintaining the work after launch.
Traffic quality
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Check that the next step is realistic for the people being reached.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Separate unsuitable inquiries from failures in the response process.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities