Make approvals workable
A strong idea still needs accurate details and timely approval. Agree who checks claims, images, offers, and customer permissions, with deadlines that leave room for corrections before publishing. Document what was tested and what the team learned.
Match publishing to available assets and review capacity. Include time for customer questions and timely updates, not just planned posts. Set a review deadline and identify the person responsible.
Make the plan fit your market
For an audience in Columbus, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Base local references on service coverage and customer needs, not invented examples.
Give each post one message and an appropriate next action. Short video needs readable captions and an opening that explains why the viewer should continue. Check the rights to photographs, quotations, and licensed material.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities