Choose a useful format
A comparison, demonstration, checklist, and service explanation answer different questions. Choose the format from the reader's task before setting a word count or requesting a series of posts. Agree whether the evidence supports keeping, changing, or stopping the approach.
Use approved writing samples and agree the level of editing. The author should review claims and sign off before publication. Explain why a change was made, not just when it happened.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Note changes in budget, capacity, and offers when reviewing performance.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Agree whether the evidence supports keeping, changing, or stopping the approach.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities