Choose a useful format
A comparison, demonstration, checklist, and service explanation answer different questions. Choose the format from the reader's task before setting a word count or requesting a series of posts. Identify the most useful correction before adding another feature.
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Set out the work, approval steps, and handover requirements in writing.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Keep enough history to separate a planned test from an unrelated change.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Explain which task matters next and why it takes priority.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities