
One message per asset
Choose the viewer's question or next action before writing or filming. Keep captions and visuals focused on the same point. Bring sales questions into the brief so the work answers real concerns.
Prepare scripts, shot lists, staff permissions, products, and review dates. Confirm whether shoots or supplied assets are included. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




