Protect existing customer paths
Record important URLs and working search destinations before a rebuild. Preserve useful content, test redirects, and check tracking so a new design does not quietly remove established routes to the business. Save a baseline before replacing an existing approach.
Agree who handles requirements, design, content, development, and testing. A clear owner is needed when a defect crosses several disciplines. Separate production, approval, and publishing responsibilities.
Make the plan fit your market
For customers in Columbus, show accurate service coverage, contact options, appointment requirements, and any real pickup or delivery details. Test the journey on a phone, where a visitor may need an answer or a call rather than a long introduction. Make practical service details easy for customers in Columbus to find.
List the information users need before choosing a layout. Design around real service details and contact tasks instead of filling a theme with generic text. Review consent and privacy requirements before adding tracking.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities