Plan the reply after the post
Comments and messages can include sales questions, support needs, or sensitive information. Decide who responds, when an issue moves to another channel, and what should never be handled in a public reply. Note changes in budget, capacity, and offers when reviewing performance.
Prepare scripts, shot lists, staff permissions, products, and review dates. Confirm whether shoots or supplied assets are included. Confirm who handles urgent changes and who checks the result.
Make the plan fit your market
For an audience in Boston, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Use accurate service coverage for customers in Boston.
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities