
Risk review
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Use recent customer feedback to challenge an unclear message.
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




