Interpret movement carefully
Search demand, site changes, and competitors can affect the same reporting period. Keep a change log and separate branded searches from discovery searches before attributing every gain or loss to one edit. Explain why a change was made, not just when it happened.
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Document responsibilities so delivery does not depend on assumptions.
Make the plan fit your market
Check the services and areas the business genuinely covers in Boston, MA. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Make practical service details easy for customers in Boston to find.
Compare what searchers need with the page they reach. A service enquiry, a how-to question, and a supplier comparison may need different answers. Agree how sensitive material will be shared and stored.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities