
Relevance over scores
Review a site's audience, editorial purpose, and actual placement. A high tool score alone does not establish link quality. Ask customer-facing staff whether the inquiries fit the offer.
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




