
Offer consistency
Verify availability, prices, delivery, and support promises across campaigns. Regional exceptions should be clear before a customer makes contact. Ask customer-facing staff which details people need before deciding.
Separate brand demand from new-customer discovery and compare equivalent periods. National totals can hide expensive or unsuitable local traffic. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




