
Qualified inquiry feedback
Distinguish wrong-area, wrong-practice, duplicate, and suitable inquiries using firm-approved criteria. Keep unnecessary sensitive details out of marketing reports. Ask customer-facing staff whether the inquiries fit the offer.
Separate the matters the firm handles from unrelated legal searches. Ad messages and destinations should describe the actual service. Review the destination and response process alongside the campaign.
- A written brief
- Named responsibilities
- Agreed review points




