Keep the offer current
Ads and destinations need to reflect actual prices, availability, and terms. Assign a person to communicate changes so customers are not sent to an offer the business can no longer fulfill. Check the main customer path before judging the channel alone.
Assign awareness, consideration, or response roles to media choices. Do not judge every format by one identical short-term conversion target. Confirm who handles urgent changes and who checks the result.
Traffic quality
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Check that the next step is realistic for the people being reached.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Check that the next step is realistic for the people being reached.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities