Make approvals workable
A strong idea still needs accurate details and timely approval. Agree who checks claims, images, offers, and customer permissions, with deadlines that leave room for corrections before publishing. Agree who can make decisions before the schedule is set.
Specify channels, asset formats, publishing, response work, and reporting. Separate photography and advertising costs when they are not included. Separate essential work from optional additions in the proposal.
Creative with a clear point
Give each post one message and an appropriate next action. Short video needs readable captions and an opening that explains why the viewer should continue. Agree whether the evidence supports keeping, changing, or stopping the approach.
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Give the team a clear route for questions and corrections.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities