
Credible experience
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Turn the findings into a short list of actions and owners.
Interview the named author for their methods, examples, and judgments. A credible piece needs more than a generic topic outline. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




