
Platform selection
Choose channels from audience habits, buying decisions, and production capacity. Two well-maintained profiles may be more useful than six inactive ones. Ask customer-facing staff which details people need before deciding.
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Try the main customer task on a phone before signing off.
- A written brief
- Named responsibilities
- Agreed review points




