
Risk review
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Look for gaps between what the business offers and what visitors understand.
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




