Check data before changing bids
Broken tags, duplicate actions, and altered definitions can distort campaign decisions. Verify measurement when performance changes unexpectedly before changing targeting or bidding to solve the wrong problem. Separate a measurement error from a change in customer behavior.
Track acceptance and outcomes as well as submission counts. Cheaper leads can cost more when few match the service. Choose the review measures before the work begins.
Budget and capacity
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Separate agency fees from advertising, software, and production costs.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Review both successful actions and errors before launch.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities