Give creative tests a clear question
Test a useful difference such as a demonstration, customer question, or offer explanation. Review the response against the post's purpose rather than choosing the version with the most reactions alone. Use dated records rather than relying on memory at the next review.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Name an owner for each task so requests do not get lost.
Make the plan fit your market
For an audience in Brooklyn, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Make practical service details easy for customers in Brooklyn to find.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities