Match demand to capacity
Marketing should reflect the work the business can actually accept. Check staffing, stock, booking availability, and service coverage before promoting an offer that the team cannot fulfill reliably. Keep enough history to separate a planned test from an unrelated change.
Trace how someone first hears about the business, compares the offer, makes contact, and becomes a customer. Find the stage that loses suitable prospects before choosing more channels. Assign one person to approve the final work.
Make the plan fit your market
Confirm which parts of Vancouver your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Explain any real service-area limits that affect customers in Vancouver.
Record current lead sources and how many inquiries become customers. Missing source data is a reason to improve measurement before expanding the budget. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities