
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Ask customer-facing staff which details people need before deciding.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Review both successful actions and errors before launch.
- A written brief
- Named responsibilities
- Agreed review points




