
Placement review
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Use recent customer feedback to challenge an unclear message.
Identify a resource, original finding, or practical reference worth citing. Outreach works better when the destination helps a publication's readers. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




